About

42+

Years of Combined Experience

70+

Wisconsin Communities & Special Projects Nationwide

7500+

Projects Completed

Crafting Visual Impact

At P3Pro, we transform your ideas into video content that drives real business growth. With 42+ years of combined experience, 7,500+ completed projects, and coverage across 70+ Wisconsin communities plus nationwide projects, we know how to make your brand stand out. Modern tools make recording easy, but we focus on solving your specific business challenges through strategic storytelling and cinematic quality.

Our full-service team handles every step from scripting and high-end videography to drone coverage, professional editing, sound design, and digital delivery. We craft tailored videos that persuade, educate, and inspire your target audience. Every detail is designed with your goals in mind, giving you a smooth production experience and a powerful visual asset ready to work for your brand.

Mark Peterson

Doug Peterson

8 Years WMTV - Madison / Creative Services Director
2 Years Electric Productions
5 Years ProVideo
10 Years P3Pro - CEO
Producer/Director
25 Years to Date

Behind the Lens

Great video production isn’t just about cameras and code it comes down to the people who understand your vision. Led by Doug and backed by decades of hands-on experience, our team combines creative direction, technical skill, and strong business sense to make every shoot smooth and stress-free. We pride ourselves on making executives comfortable on camera, capturing authentic moments, and keeping every project aligned with your goals.

When you work with P3Pro, you get a dedicated creative partner focused on your long-term success. We believe in clear communication, direct collaboration, and executing every detail with precision from script to final delivery. Whether we are on-site filming or polishing the edit, our team is passionate about telling your story and creating visual assets that truly work for your brand.

WHAT ABOUT US?

Anyone can press record, but turning visuals into real business growth requires a strategic mindset. We combine story-driven production with high-end tools to create purpose-built video assets that deliver results.

Actually, It’s About You.

Sure, we could tell you about our cameras, our editing systems, our production experience and all the cool toys we’ve accumulated over the years. But that’s not really what P3Pro is about. We’re in the business of solving business problems. Video just happens to be one of the most powerful tools we have to do it.

Every business has a story to tell and a reason for telling it. Maybe you need to attract new customers. Explain a complicated product. Introduce your company. Recruit great employees. Train your team. Promote an event. Build credibility. Raise money. Or simply get people to stop scrolling long enough to discover why they should care about what you do. That’s where we start.

We Listen Before We Shoot.

There is no “Number 7 Video Package” at P3Pro. Every project is different because every client is different. We start by sitting down with you and talking about your business, your audience, your goals and, most importantly, the problem you’re trying to solve.

Sometimes a client walks through the door knowing exactly what they want. Other times, they simply know they need video and aren’t quite sure what kind. Either way is fine. We can handle an entire production from concept and script through shooting, editing, graphics, music and final delivery, or work à la carte alongside your existing marketing department, writers, production staff or advertising agency. You use us where you need us.

Fewer Surprises. Especially on the Invoice.

One of our philosophies is pretty simple: nobody likes surprises when the bill arrives. Once we understand the project, we provide a Rock Solid Quote. If the scope of the project doesn’t materially change, neither does our price.

We also believe some of the most expensive production problems are the ones that should have been anticipated in the first place. Between us, we have decades of experience in video production, broadcasting, live streaming, sales, marketing and production management. That experience helps us see potential obstacles coming and solve them before they become expensive problems. The result? A smoother production. A better finished product. A happier client. And a project that stays on budget.

Big-League Experience Without Big-Agency Overhead.

P3Pro was deliberately built differently. Instead of pouring money into expensive offices and facilities that ultimately have to be paid for by our clients, we invested heavily in the things that actually affect the quality of your project: professional cameras, lighting, audio, production equipment, editing technology and the people who know how to use them.

When a project requires a large studio, we rent one. When it doesn’t, you don’t pay for one. That allows P3Pro to deliver the production quality and experience you would expect from a much larger operation without building unnecessary overhead into every project.

Two Generations. Two Very Different Journeys. One Company.

Our experience comes from two very different sides of the video-production world. Mark’s journey began at Full Sail University, where he earned his bachelor’s degree in film before heading to New York City. He began as a camera operator at Murray Hill Studios in Manhatten and worked his way up to Technical Director, producing content involving major brands and well-known personalities. From there, he joined Peloton during its early growth, becoming part of the technical-directing team responsible for producing and live-streaming programming to audiences around the world.

One of us brings decades of experience in broadcasting, production, sales, marketing and working directly with business owners. The other brings a new generation of film-school training, New York production experience, live-streaming expertise and years spent working with major brands. Put those two perspectives together and you get something unusual: Old-school production discipline combined with new-school technology.

So, What About Us?

We understand that beautiful pictures aren’t enough. The video has to accomplish something. It needs a purpose. It needs an audience. It needs a message. And it needs someone behind the camera who understands why you’re making it in the first place.

We love what we do. We love the technology. We love production. We love solving the logistical puzzle that comes with turning an idea into a finished video. But ultimately, our story isn’t the important one. Yours is. Tell us the problem. Tell us the audience. Tell us what you want to accomplish. Then let P3Pro help you figure out the best way to tell the story.

Testimonials

Bob Abella

Crazy Lenny's eBikes

Crazy Lenny’s eBikes is Madison, Wisconsin’s dedicated electric bike retailer, helping riders find the perfect eBike since 2013. The company has grown into North America’s largest single-location eBike store.

Chris Kunze

Kunze Analytics, LLC

Kunze Analytics, LLC is a consulting firm that provides data science for assessments, helping businesses optimize their hiring process. The firm specializes in custom modeling to bring value out of talent data.

Anne Shlimovitz

WayForward Resources

WayForward Resources provides access to nutritious food for people throughout Dane County and offers housing support to help people stay in their homes in Middleton, Cross Plains, and parts of west Madison.

Kyle Ballweg

Clear Vision Prowash

Clear Vision Prowash is a professional exterior cleaning company that provides power washing and window cleaning services for both residential and commercial properties.

Joe Thomas

ESPN Madison

P3 Pro delivered phenomenal video production and event coverage. Their team captured the entire energy of our event flawlessly. Absolute professionals.

Our Process

From the first conversation to final delivery, we organize every step around your goals, audience, and message.

Ready to Start Your Video Project?

Let’s discuss your goals and create a clear production plan tailored to your business and audience.

Free Consultation

We start by understanding your business, your audience, and what you want the video to accomplish. Together, we identify the right approach, message, and production strategy for your project. This early conversation helps ensure the final video is built around a clear business objective rather than simply creating content for the sake of content.

Rock Solid Quote

Before production begins, you receive a clear quote outlining the project scope, production requirements, services, deliverables, and associated costs. This creates clear expectations from the start and helps prevent unexpected expenses or misunderstandings as the project moves forward.

Script Writing

When needed, we turn your ideas, information, and objectives into a focused script. A strong script gives the production a clear direction, establishes the right tone, and makes sure the message is easy for your audience to understand. It also provides a roadmap for filming and editing.

Production Supervision

We coordinate the people, locations, schedules, equipment, interviews, scripts, and other production details required to keep everything moving smoothly and efficiently. Our production supervision helps anticipate potential problems, keeps the project organized, and ensures creative decisions remain aligned with your goals.

Drone Videography

Strategic aerial footage adds scale, location, and visual impact to your production. Drone video can showcase facilities, properties, construction projects, events, and other subjects from a perspective traditional cameras cannot provide. When used effectively, aerial footage can become a powerful visual element within the larger story.

Editing

We transform raw footage into a clear and engaging story through professional editing, pacing, sound design, color correction, and carefully selected visuals. The goal is to keep viewers engaged while delivering your message effectively. A single production can also be adapted into different formats and content pieces for additional uses.

Graphics

Titles, logos, animated text, charts, diagrams, maps, lower thirds, and motion graphics help communicate information clearly while reinforcing your brand and keeping the video visually engaging. Graphics can simplify complex information, highlight important points, and give viewers additional visual context.

Music

We select music that supports the tone, pacing, and emotional direction of your video. The right soundtrack can create energy, establish a mood, and influence how viewers experience your message. Properly licensed music helps create the right viewing experience while avoiding unnecessary copyright concerns.

Digital Delivery

Your finished content is delivered in organized, practical formats ready for websites, social media, presentations, advertising, recruiting, and future use. Depending on the project, this can include master files, web-ready versions, social formats, vertical and horizontal versions, graphics, and other agreed-upon assets. We help ensure your video assets remain accessible and useful long after the project is complete.